Last Opportunity on Screen
A few days before the first round, this Thursday concentrates two important milestones: the end of political advertising on radio and television and the holding of the presidential debate on Globo. Both events lose strength with each cycle, but still represent the final chance for direct confrontation between the candidates.
Absences and Uncertainties
The confirmed absence of President Lula at the broadcaster's event leaves the participation of Flávio Bolsonaro in doubt, who has already signaled his presence, but whose confirmation should only occur minutes before the broadcast. Even so, the program emerges as the last opportunity for open television to bring the candidates face to face.
Rules That Need Updating
Traditional advertising has lost impact in the face of social media and rehearsed productions. Debates, in turn, suffer from cancellations and campaign strategies. The result is coverage that no longer arouses the same interest as before, reinforcing the need to rethink the rules of the democratic game.
Solidarity in the International Press
Meanwhile, the American press showed unity by suspending the sharing of images after Trump barred CNN, MSNBC and Politico from the White House. The episode created a live broadcast vacuum and serves as an example of how the media can act in a coordinated manner.
Behind the Scenes at the Broadcasters
- SBT: Murilo Fraga is on vacation, but returns in time for the upfront on the 22nd.
- Record: Decided to keep Serginho on the reality show after a warning and chose to publicly explain the decision.
- 2027 Programming: The network is already discussing the schedule for the next biennium and confirms “The Traitors” for the first half.
The MP on betting also forces adjustments at all broadcasters, especially in operations and production areas. The scenario demands quick adaptations and shows that, even outside the electoral period, the television market continues in constant transformation.