Globo began, in the first weeks of this month, filming a documentary that revives the intense competition for audience ratings on Sunday afternoons.
The Context of the Dispute
The material focuses on the era when Gugu Liberato (1959-2019) and Faustão led rival programs and mobilized the country around Ibope numbers. The production promises to bring little-known details about programming strategies and behind-the-scenes of the time.
Interviews and Revelations
Former employees of the network were approached to contribute with personal accounts, offering perspectives on how the competition shaped the Brazilian television schedule. The result will be available exclusively on Globoplay.
The initiative reinforces Globo's interest in revisiting landmark chapters of national television through original streaming content.