OpenAI announced, in a post on social network X, a new round of improvements to ChatGPT Sites, a tool capable of building and hosting interactive web applications from written instructions in natural language. The feature reached the public about three months ago and, since then, has passed the mark of 5 million applications generated by users.
Performance comes first
Among the new features presented, the speed gain appears as one of the central points of the package. According to the announcement, pages produced by the tool now load more quickly, which tends to improve both the experience of those who publish and those who visit the created sites.
The change addresses one of the main complaints of those who use automatic page generation platforms: response time. By reducing waiting time in loading, OpenAI seeks to make projects viable not only for quick tests, but also for continuous use.
Custom domain is no longer a barrier
The other highlight is the possibility of linking a custom domain to sites developed within ChatGPT. In practice, this means abandoning generic addresses and adopting your own URL, something essential for brands, freelancers and small businesses that want to convey credibility.
- Faster page loading;
- Custom domain support;
- Publishing and hosting within ChatGPT itself;
- Creation from text commands, no code required.
From idea to site in minutes
The purpose of ChatGPT Sites is simple: the user describes what they want, and the tool builds the structure, look, and functionality of the application. In a few minutes, it is possible to put online everything from portfolios and forms to small interactive tools.
With the arrival of custom domains, the product takes a step beyond the realm of prototypes. Hosting is no longer just a space for experimentation and starts to compete, albeit in a simplified way, with traditional website creation and maintenance services.
An increasingly contested market
OpenAI's move comes amid intense competition among technology giants, which have been incorporating page and application generation features into their artificial intelligence assistants. The bet is that the combination of ease of use, speed, and a unique identity will be decisive in attracting both beginners and professional teams.
It remains to be seen how users will respond. If the 5 million creations already recorded indicate appetite for the feature, the custom domain could be the push that was missing to turn experimental projects into a real digital presence.