The billionaire behind the team
Robert Kraft built an empire that goes far beyond American football. As owner of the New England Patriots, he turned the franchise into one of the most valuable in the NFL, amassing an estimated fortune in billions of dollars.
The connection with Ed Sheeran's tour
The controversy arose because one of the stadiums reserved for the British artist's tour belongs precisely to Kraft's conglomerate. The choice of location sparked debates about logistics, security, and impact on the local community.
Connection with Brazil
Former player Tom Brady, who shone with the Patriots and was married to Brazilian model Gisele Bündchen, helped popularize the team among Brazilian fans. The indirect link with Kraft's name rekindled interest from the Lusophone public.
- Stadium used in the tour belongs to Kraft's group
- Controversy involves show planning and use of sports arenas
- NFL continues to expand global influence
The case shows how major music events and professional sports are increasingly intertwined in the United States.